Boost Your Employee Engagement - Freedom, Measurable, Fail Better
Give Your People the Freedom to Work from AnywhereAccording to a 2015 Gallup study, 37% of employees have worked remotely at one point in their career. In a related development, CNN says that as of May 2017, 34% of the American workforce were doing “gigs,” characterized by short-term contracts or freelance work, as opposed to permanent jobs. This is good news considering that independent workers are typically more engaged, autonomous, and collaborative. But it’s important to acknowledge the different needs of a deskless workforce and to make efforts to engage them no matter where they are. Mobile communication tools—including apps, text messaging platforms, push notifications, and social media—enable you to connect freelancers and non-desk workers across departments and locations. Supporting employees on their mobile devices will generate greater connectivity when it comes to employee communication and productivity—including online meetings, training, and video learning. Furthermore, enabling your workforce to engage with people and information wherever they are and whenever they choose is a difference-maker in the increasingly competitive market for attracting the talent necessary for your business to thrive.
Make Your Internal Communication MeasurableCommunicators write, create, and speak for a living. But for an organization’s leaders, it’s numbers that do the talking. To prove the value of your internal communication, increase budgets, and show results, you need data to make your case. In 2018, collecting that data is easier than ever before. Built-in analytics tools for internal communications can now gather and display detailed metrics for multiple channels on a single dashboard, in addition to providing basic measurements for the interactions we all know and love from our non-working lives: likes, shares, and comments.
Such information will enable you to focus your efforts and discern where improvements need to be made. Analytics allow you to identify the most relevant articles and content, discover what kind of information is best received via video or text, or even whether making articles printable leads to higher levels of engagement. Through continuous monitoring and assessment of metrics over time, you will be able to observe changes in employee behavior and better understand the value of your internal communications strategy.
Fail BetterLarge organizations aren’t very good at experimentation because they have less tolerance for failure. But the reality is that the world's most admired organizations are learning faster because they understand how to fail better.
So here’s an idea: if you want to try something new, don’t call it a project or a plan—define a clear hypothesis and consider it an experiment. That’s a great way to manage expectations because failure becomes an inherent possibility. For instance, suppose you had the idea that cutting the text of your CEO’s New Year's message by 50% and including a short video instead would generate 25% more views. It’s worth a try, right? Now imagine committing to one experiment per month. Think of how much you could learn if you weren’t afraid of being wrong some of the time.
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